Planet Pet

We were approached to relaunch the UK’s most sustainable and accessible pet food brand: Planet Pet Society.

From rescuing nutritious ingredients left over from the human food industry, to recyclable packaging and a fully offset carbon footprint, the brand has all the makings of a sustainable leader in the market, but lacked impact with its current visual identity.

We created a joyful and positive brand with true meaning that would be accessible to all pet parents wanting to do their bit for the planet. We placed the sustainability message at the heart of the brand with the pack heroing the story of the sustainability journey. Creating brand strategy and positioning, setting out a clear manifesto, packaging and digital assets.